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January 30, 2010

BEACHBODY'S GOIN' BRAZILIAN! Brazil Butt Lift!





BEACHBODY'S GOIN
BRAZILIAN!

Blog EntryBeachbody's Got Brazil! Brazil Butt Lift!Jan 28, '10 1:49 AM
for everyone

Beachbody's Got Brazil!

New Product: Brazil Butt Lift

Q&A with Creator of Brazil Butt Lift: Leandro Carvalho

By Steve Edwards, Beachbody DOR

Leandro CarvalhoBeachbody® Director of Results Steve Edwards sat down with the creator of Brazil Butt Lift "Leandro Carvalho "to talk history, the myth, the name, and training. Here's what the "Brazilian Butt Master" had to say about the latest Beachbody health and fitness program:
Q: How did it all begin?
A: "Five years ago I met Alessandra Ambrosio, the number-one Victoria's Secret model, at a party. She didn't like her trainer because she was putting on more muscle than she wanted. She only wanted to work on her waistline, her butt, and the inside and outside of her legs. I knew that by combining dance, Capoeira, and what I had learned as a trainer I could get her the results she wanted. As soon as I did, she began telling the other models, and things escalated from there."
Q: There are many critics who call "Spot Training" a myth. What's the secret?
A: "Those people haven't been to Brazil. We (Brazilians) love to dance and celebrate. In fact, we celebrate just about everything with dance "not just special occasions. We dance at church, we dance at sundown, we just dance constantly, which works the legs, the abs, and the butt. This is why our beaches are so famous. Everyone looks great from dancing, both men and women.
"And you can translate this into specific training. Of course, squats and lunges (the standard leg exercises) are great, but if you do too much, you also bulk the legs, which is especially true when you start adding weight. I had to work the butt without bulking the legs, so I combined squats and lunges with Afro-Brazilian dance. That's the 'secret.'"
Q: What's the name "Brazil Butt Lift" all about?
A: "After my success with Alessandra, I needed something to call it because all the clubs in New York wanted these workouts. I was watching Extreme Makeover. There was a doctor on who was doing some sort of cosmetic surgery that he called a Brazilian butt lift. I though this was a great name for my class. Equinox loved it and signed me to an exclusive deal to teach for them. They gave me a lot of press "TV, magazines, everywhere. My classes have been packed ever since."
Q: How do you differentiate your training from similar programs?
A: "Most trainers focus on the large muscles, like the gluteus maximus. But the glutes are three different muscles: maximus, medius, and minimus. You need to train them all. Not only that, but you need to hit them from various angles to strengthen the head of each muscle. In total, we're looking at 12 different angles you should hit in order to create a round butt."
Q: Is Brazil Butt Lift only for women?
A: "Even though it was created for women, it's important to say it's for men as well. I'm worried that men won't want to do it, but it works very well for them. Back in Brazil, I used to train police and firefighters, and we did a lot of the same movements."
Q: Which male celebrities have you personally trained using the Brazil Butt Lift method?
A: "Well, Trudy [Styler] had hired me, and I had no idea I was teaching anyone else. All these other people just showed up, including Sting (Styler's husband), Tom Hanks, [John] McEnroe, and others. We all trained on the beach. McEnroe was pretty conservative. The actors, guys like Hanks, were more willing to dive into the dance moves because they're more used to being outside their comfort zone. That seems to be the same thing with my classes. Guys are more reserved about taking any exercise class, but when they do show up, they love it."
Next time, we'll dig deeper into Carvalho's background; Brazil Butt Lift's science and nutrition; and what it's like to juggle teaching sold-out classes, filming a workout video, and training 26 supermodels.

Baby Got Brazil, Part II

Part II

Q&A with Brazil Butt Lift Creator, Leandro Carvalho

In Part II of the series, Beachbody® Director of Results Steve Edwards sat down with the creator of Brazil Butt Liftâ€"Leandro Carvalho "to talk history, the myth, the name, and training.

Here's what the "Brazilian Butt Master" had to say about the latest Beachbody health and fitness program!


Q: How did you get into fitness instruction?
A: At first, I was teaching jazz and tap dance. As I learned more, I moved into aerobics. While I was working on my master's degree (in Recreation), I started to teach children. Some of these kids' parents worked for Petrobras, a large oil company. Word got out and they (Petrobras) hired me to create fitness programs for their employees. Petrobras is physically enormous, and they have these giant campuses. There, I opened 10 gyms and not only taught their employees, but trained both the police and the firefighters. [Petrobras employs its own police and fire departments.]

Q: When did you realize your first big break?
A: This (Peterobras) job paid very well, so I was pretty set up in Brazil. Then, I got an offer to come to New York and dance with Merce Cunningham. This, more than anything, was my dream! So, I saved as much money as I could for a year and moved to New York "not knowing one word of English.

Q: First impressions?
A: When I landed in New York, I spoke almost no English, and I didn't know a soul. After wandering around the docks like someone in an immigration movie, I finally found an old lady who brought me to the school where I was going to dance. That's how it started for me in the States.
From the time I arrived in New York, my life has been filled with angels "both literally and figuratively.

Q: How did you get over the initial shock of being in a new country?
A: After eight months in America, I was accepted to a new program in recreation therapy at New York University (NYU). Since I had the money to pay for their fledgling program, they happily accepted me, even though I had very bad English.
NYU let me work 20 hours at the gym, so I could maintain my student visa. To log my hours, I would teach any class you can imagine. Step (aerobics), water (aerobics), Latin dance, rollerblading, kayaking in the Hudson Riverâ€"anything they could think of. I also began teaching for the Fashion Institute of Technology (FIT). All the work allowed me to get a green card.

Q: When did you start training celebrities?
A: Things seemed to be going my way, so I decided not to go back to Brazil. I applied to every gym in New York, and, right then, the "Latin explosion" hit. I was really getting lucky! So, I started teaching a class called Brazilian Groove, and, pretty soon, all the gyms wanted to hire me. That's when Equinox [one of New York's leading gyms] paid me to stop teaching elsewhere, and I met Allesandra. Things have since been getting busier and busier!
Now, by word of mouth, I'm training all sorts of actors and models (Blake Lively, Gabriel Garcia Bernal, and 26 supermodels), doing my classes, and still keeping my old clients. I do like to go back to Brazil whenever I can.

Q: What's the "secret" science behind Brazil Butt Lift?
Gyms are very popular in Brazil, but they are very different from the gyms in America. The big Brazilian secret is ankle weights. In Brazil, no ankle weights means no gym. Here, it's hard to find them at all. In January, I'll finally start teaching ankle weight classes. There's still a big resistance, but it's changing as more Americans want to look like Brazilians.
In Brazil Butt Lift, we use some Brazilian diet techniques, too. Things like lemon and ginger. We use lemon to neutralize acids. Acids create a layer around the fat cells, so they won't shrink. Fat cells don't disappear; they shrink. Lemon is alkaline. Having shots of straight lemon, or even lemon in water, helps to neutralize the acids around the cells so they can shrink like they should. And ginger is a natural antibiotic. People who are resistant to weight loss tend to have too much inflammation. So when we start a diet program, two cups a day of ginger tea is a must!

Q: How is Brazil Butt Lift going to change the way we work out?
A: It's busy! In Brazil, everybody dances. We dance all the time in celebration of everything. All week long, we dance "not just on special occasions, but for any occasion. With Brazil Butt Lift, you get a true glimpse and feel for Brazilian culture.
Everybody wants to be sexy, and, in Brazil, it's just part of the culture. Bikinis on the beach "it's all just part of who we are as people, and what we always have been. It goes with the dancing, the vibes, and the whole lifestyle. It's all about being sexy, and that's what America wants.

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